Kaiyang unveils regional brand mascots

Kaiyang county in Guiyang, capital of Southwest China's Guizhou province, unveiled its regional brand mascots, "Kaixing" and "Xiqi", on June 25.

The mascots were developed over a two-year period, beginning in 2023, and draw inspiration from the Kaiyang star, also known as Zeta Reticuli, a binary star system composed of ζ1 Reticuli and ζ2 Reticuli. This system, part of the Big Dipper asterism, is notable as the first binary star ever discovered. The mascots' designs also incorporate elements from Kaiyang's two signature geographic indication products: selenium-rich tea and loquats.

"Kaixing" (left) and "Xiqi" (right). [Photo/Guiyang news network]

"Kaixing", the primary mascot, combines the ζ1 Reticuli with the shape of a fresh tea bud. Its star-shaped cartoon design features a vibrant green palette, symbolizing vitality and the natural world.

"Xiqi", the secondary mascot, is inspired by the ζ2 Reticuli and the rounded shape of a loquat. It appears as a warm yellow star-shaped figure, embodying health and local charm.

Together, "Kaixing" and "Xiqi" reflect Kaiyang's rich cultural heritage, its thriving selenium-rich industries, and its ambition to build a distinctive regional identity.