Guiyang Gifts debuts at Guizhou tourism conference

The 19th Guizhou Tourism Industry Development Conference was held in Anshun from April 10 to 12. Making its debut, Guiyang Gifts – a key brand promoting the city's culture and tourism products, as well as city image – drew wide attention. From Jiaxiu Pavilion bookmarks to fish mint magnets, each product reflects Guiyang's natural beauty and cultural charm in a creative and distinctive way.

The 19th Guizhou Tourism Industry Development Conference is held in Anshun. [Photo/Guiyang news network]

Focusing on cultural depth and innovation, Guiyang Gifts brings together local cultural creative products, intangible cultural heritage handicrafts, time-honored brands, and specialty agricultural produce. Since launching in 2024, the brand has partnered with over 100 high-quality enterprises and introduced more than 10,000 unique products.

Guiyang Gifts plans to expand co-branded collaborations with well-known companies across and beyond Guizhou, bringing its products to scenic spots, hotels, transportation hubs, procurement channels, festivals, exhibitions, and commercial districts. These efforts aim to elevate the "Cool Guiyang" brand and boost the city's culture and tourism industries.